Sepia Saturday 169; Kodak camera;

My dear mother and her camera;

She used  a camera like this;  Kodak camera from 1930

The letter k was a favourite of Eastman's; he is quoted as saying, "it seems a strong, incisive sort of letter." He and his mother devised the name Kodak with an Anagrams set. Eastman said that there were three principal concepts he used in creating the name: it should be short, easy to pronounce, and not resemble any other name or be associated with anything else.
It has also been suggested that Kodak originated from the suggestion of David Houston, a fellow photographic inventor who held the patents to several roll film camera concepts that he later sold to Eastman. Houston, who started receiving patents in 1881, was said to have chosen Nodak as a nickname of his home state, North Dakota (NoDak). This is contested by other historians, however, who cite that Kodak was trademarked prior to Eastman's buying Houston's patents.


The Kodak factory and main office in Rochester, circa 1910
From the company's founding by George Eastman in 1889, Kodak followed the razor and blades strategy of selling inexpensive cameras and making large margins from consumables — film, chemicals and paper. As late as 1976, Kodak commanded 90% of film sales and 85% of camera sales in the U.S., according to a 2005 case study for Harvard Business School. This seemingly unassailable competitive position would foster an unimaginative and complacent corporate culture.

I guess they sat on their Laurels while other companies surged forward with the digital cameras.

click here for the Kodak history. http://en.wikipedia.org/wiki/Eastman_Kodak

Enjoy Sepia Saturday 169; click here


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